Reach your community with personalized messages and engaging content.
Email is one of the earliest forms of online marketing, yet probably still the most effective ways of directly interact with your audience. The level of personalization with emails allows you to reach a large number of contacts without making it a traditional, outdated mass marketing "spam" message. Building up a list of community members that willingly opt-in to receive emails guarantees that the content of the email is interesting and relevant to the people you are trying to engage.
Coming up with effective email strategies is by no means easy. Additionally, even after finding the right option for your needs there needs to be plenty of engaging content created. Remember - content is what drives any online brand and is the key factor to long-term success. Your emails have to grab immediate attention, have call-to-action indicators and visually communicate your organization's brand image.
If all of this sounds overwhelming you can ask us to provide assistance - whether taking over the entire process, coming up with a sustainable strategy or just guiding you in the initial stages of the process, we can help.
If you're planning to upgrade your website make sure you read our comprehensive guide of small business website basics to make sure your new website serves a purpose:
"I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better. I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself."
- Elon Musk, Entrepreneur
Located in Kitchener-Waterloo, Canada's tech sector